Time for reflection: 10 years of LouLou Essentiels

Time for reflection: 10 years of LouLou Essentiels

These are special times. While one entrepreneur sees everything go up in smoke, another knows how to give a positive spin to the corona crisis with creative solutions. It is also an eventful period at LouLou Essentiels. And not least because 2019 has been a challenging year for us. One that meant a new start for LouLou. About this, and in 10 years of LouLou Essentiels, Floor van de Water (owner LouLou Essentiels & FMME.) in this blog.

A ride in an amazing rollercoaster

2010 was the year in which I Smart Little Bag (SLB) designed. I couldn't have imagined what adventure awaited me then. Ten years later, I look back on a ride in an amazing rollercoaster in which I have experienced so many beautiful things. I was used to holiday trips in Europe. But suddenly I flew to Hong Kong and I went to India for the first time for LouLou. In the meantime I have been to India so often that I am used to the warm chaos, in which everything flows together so amazingly smoothly. 

In those ten years I have learned a lot and met wonderful people. And I also went down a few times. All the while, I have maintained that I would put a nice and fair product on the market. With as many functions and benefits as possible for the end user, but also made in an honest and good way. Not the cheapest (because that also means that it cannot be made fair), but certainly not too expensive.

Say goodbye to the LouLou team 

I think it is a real honor that so many women now wear a LouLou design. It means I did something right. That we did something right. Because in those years colleagues came and went. 2019 was one of the toughest years. We felt the consequences of online shopping, where the search for the cheapest item comes first. Logical of course.

The retailer's pain also hit me. I had to say goodbye to the entire LouLou team.

Yet that is why we see the classic stores falter. How can you win from an online reseller that offers the same bag just a little bit cheaper with nicely decorated stores, good service and staff? The pain at the retailer also reached me. I had to say goodbye to the whole LouLou team. A difficult process in which I learned more than ever what, but also especially who is and are important to me.

Back to the very beginning

Fortunately, 2019 is over and we are now more agile than ever. And that is nice in these times of crisis. I imagined the anniversary year differently. With more streamers, more parties and more colleagues. At the same time, it brings back to the very beginning. Then I was sitting alone in the guest room at home at my desk and I managed to do the most insane thing by keeping believing and going. Nothing stopped me.

I had imagined the anniversary year differently. With more streamers, more party and more colleagues. 

I still have that indomitable passion for the product. Can it be more convenient? Can it be done smarter? Is this the right teaching? And is that the most beautiful color? Is it irresistible? Is it fun? Does it make you happy? More than ever, I ask myself these questions, with so much more knowledge and know-how than 10 years ago, but with the same passion. I love to lose myself in it again.

Shop honestly. Shop quality. Shop locally

LouLou stands for beauty that has been made honest. To enjoy for a long time. I think of everything possible that an accessory makes pleasant to use. In the hope that you can fully enjoy what life has to offer. Without having to worry about where you put something. And I hope you choose a nice place to buy your accessory. A store that makes you happy and enthusiastic. With someone who gives you your money. And I am sure that the entrepreneur (just like me) does a small happy dance. I hope that with that knowledge you will enjoy the products you buy. Shop locally and go for quality. Right now.