Floor van de Water, entrepreneur, The Hague brand, Entrepreneur, perseverance, 10 years of entrepreneurship, founder Loulou, owner by Loulou, FMME. owner, FMME. founder

Time for reflection: 10 years of LouLou Essentiels

These are special times. While one entrepreneur sees everything going up in smoke, another manages to give a positive spin to the corona crisis with creative solutions. It is also an eventful period at LouLou Essentiels. About this, and in 10 years LouLou Essentiels, Floor van de Water (owner LouLou Essentiels & FMME.) in this blog.

A ride in an amazing rollercoaster

2010 was the year in which I Smart Little Bag (SLB) designed. I couldn't have imagined what adventure awaited me then. Ten years later, I look back on a ride in an amazing rollercoaster in which I have experienced so many beautiful things. I was used to holiday trips in Europe. But suddenly I flew to Hong Kong and I went to India for the first time for LouLou. In the meantime I have been to India so often that I am used to the warm chaos, in which everything flows together so amazingly smoothly. 

In those ten years I have learned a lot and met wonderful people. And I also went down a few times. All the while, I have maintained that I would put a nice and fair product on the market. With as many functions and benefits as possible for the end user, but also made in an honest and good way. Not the cheapest (because that also means that it cannot be made fair), but certainly not too expensive.

Back to the very beginning

 I had envisioned the anniversary year differently. With more streamers, more party and more colleagues. At the same time, it brings me back to the very beginning. Then I was alone in the spare room at home behind my desk and I managed to do the most insane thing by continuing to believe and keep going. Nothing stopped me.

I still have that indomitable passion for the product. Could it be more convenient? Can it be smarter? Is this the right leather? And is that the prettiest color? Is it irresistible? is it fun? Does it make you happy? More than ever I ask myself those questions, with so much more knowledge and know-how than 10 years ago, but with just as much passion. I love to lose myself in it.

Shop honestly. Shop quality. Shop locally

LouLou stands for beauty that has been made honest. To enjoy for a long time. I think of everything possible that an accessory makes pleasant to use. In the hope that you can fully enjoy what life has to offer. Without having to worry about where you put something. And I hope you choose a nice place to buy your accessory. A store that makes you happy and enthusiastic. With someone who gives you your money. And I am sure that the entrepreneur (just like me) does a small happy dance. I hope that with that knowledge you will enjoy the products you buy. Shop locally and go for quality. Right now.