These are special times. Where one entrepreneur sees everything go up in smoke, the other manages to give a positive spin to the corona crisis with creative solutions. LouLou Essentiels is also an eventful period. And not least because 2019 has been a challenging year for us. One that meant a new start for LouLou. About this, and in 10 years LouLou Essentiels, Floor van de Water (owner LouLou Essentiels & FMME.) in this blog.
A ride in an amazing rollercoaster
2010 was the year in which I Smart Little Bag (SLB) designed. I couldn't have imagined what adventure awaited me then. Ten years later, I look back on a ride in an amazing rollercoaster in which I have experienced so many beautiful things. I was used to holiday trips in Europe. But suddenly I flew to Hong Kong and I went to India for the first time for LouLou. In the meantime I have been to India so often that I am used to the warm chaos, in which everything flows together so amazingly smoothly.
In those ten years I have learned a lot and met wonderful people. And I also went down a few times. All the while, I have maintained that I would put a nice and fair product on the market. With as many functions and benefits as possible for the end user, but also made in an honest and good way. Not the cheapest (because that also means that it cannot be made fair), but certainly not too expensive.
Say goodbye to the LouLou team
I think it is a real honor that so many women now wear a LouLou design. It means I did something right. That we did something right. Because in those years colleagues came and went. 2019 was one of the toughest years. We felt the consequences of online shopping, where the search for the cheapest item comes first. Logical of course.
The retailer's pain also hit me. I had to say goodbye to the entire LouLou team.
Nevertheless, we therefore see the classic shops falter. How can you, with nicely decorated shops, good service and staff, win from an online reseller that offers the same bag a little cheaper? The retailer's pain also hit me. I had to say goodbye to the entire LouLou team. A difficult process in which I have learned more than ever what, but especially who is important to me.
Back to the very beginning
Fortunately, 2019 is over, and we are now more agile than ever. And that's great in these times of crisis. I had imagined the anniversary year differently. With more streamers, more party and more colleagues. At the same time, it brings back to the very beginning. Then I sat alone in my spare room at my desk and managed to get the most insane of believing and going. Nothing stopped me.
I had imagined the anniversary year differently. With more streamers, more party and more colleagues.
I still have that indomitable passion for the product. Can it be more convenient? Can it be done smarter? Is this the right teaching? And is that the most beautiful color? Is it irresistible? Is it fun? Does it make you happy? More than ever, I ask myself these questions, with so much more knowledge and know-how than 10 years ago, but with the same passion. I love to lose myself in it again.
Shop honestly. Shop quality. Shop locally
LouLou stands for beauty that has been made honest. To enjoy for a long time. I think of everything possible that an accessory makes pleasant to use. In the hope that you can fully enjoy what life has to offer. Without having to worry about where you put something. And I hope you choose a nice place to buy your accessory. A store that makes you happy and enthusiastic. With someone who gives you your money. And I am sure that the entrepreneur (just like me) does a small happy dance. I hope that with that knowledge you will enjoy the products you buy. Shop locally and go for quality. Right now.