In 2010 I designed the 'Smart Little Bag'. This multifunctional wallet with mirror and smartphone compartment grew into a great success in no time. The very first went to (then) Princess Maxima, which appeared in the newspaper, and the rest happened. More than 300.000 women have now bought an SLB. Now, 10 years later, the SLB still sparkles unabated, but I have expanded our collection with many different clutches, bags, wallets and accessories. The functional has become the signature and I would like to emphasize that more. For that reason it is by LouLou in September 2018 renamed LouLou Essentiels. The name is different, the principles are the same: fun, fair, female and fashion, with as much fun as in the beginning. You can now find LouLou Essentiels at more than hundreds of sales points in Europe and in our own online shop.
Every LouLou is designed with a passion for product. What works best, is functional and looks good? Is it not too heavy, does the bag open far enough? Wear this band nicely. Can there be an extra box ... These questions and much more come back in every design process. It is drawing, trying, testing, adjusting with a fine, well-functioning accessory as the ultimate end result. Every LouLou copy is made by hand and in a fair way in our workshop that is the first in the world to run entirely on solar energy. read here more about our aim for sustainable production. At the same time, we take wearing comfort into account and never lose sight of 'everyday convenience'. For example, mirrors, sufficient storage compartments and other fine features provide a lot of functionality. Because of all the extra attention that goes to each individual LouLou design, I hope that you can enjoy it for a long time to come.
With a LouLou Essential accessory you choose an honest product that has been worked on with heart and soul.