We are LouLou Essentiels

In 2010, Floor van de water designed the 'Smart Little Bag'. This multifunctional wallet with mirror and smartphone compartment became a great success in no time. The very first went to (then) Princess Maxima, it was published in the newspaper, and the rest is history. More than 300,000 women have now purchased an SLB. Now, 10 years later, the SLB still continues to sparkle, but we have significantly expanded our collection with many different clutches, bags, wallets and accessories. The functional has become the signature and we wanted to emphasize that more. For this reason , by LouLou was renamed LouLou Essentiels in September 2018 . The name is different, the principles are the same: function, fair, feminine and fashion. With as much pleasure as in the beginning. You can now find LouLou Essentiels at more than hundreds of points of sale in Europe and in our own online shop.


Every LouLou is designed from a passion for product. What works best, is functional and looks good? Is it not too heavy, does the bag open far enough? Wear this band comfortably. Can there be an extra box... These questions and many more arise in every design process. It is drawing, trying, testing, adjusting with a nice, well-functioning accessory as the ultimate end result. Each LouLou copy is made by hand and in a fair manner in our workshop, which is the first in the world to run entirely on solar energy. Read more about our commitment to sustainable production here . At the same time, we take wearing comfort into account and never lose sight of 'daily convenience'. Mirrors, sufficient storage compartments and other nice features provide a lot of functionality.
With a LouLou Essentiels accessory you choose an honest product that has been created with heart and soul.